In the wake of the pandemic, the world is slowly recovering and the TikTok community is abuzz with positivity.
TikTok is a hub of possibility for content creators who are building their careers or tapping into the opportunities that online platforms present. For some, this means embarking on brand new career paths that didn’t exist just a decade ago.
For others, TikTok is a powerful tool for redefining the world of work, and a chance to expand their network by connecting with a broader, global audience.
From choreographers and cooks to legal professionals and hairdressers, Kenyan TikTok users are finding new and creative ways to capitalise on the burgeoning digital economy.
By using the platform, these users are collectively involved in creating and shaping the industries of the future.
Providing the rest of the world with a lens on Kenyan lifestyle and culture, several innovators are demonstrating how the platform can be used to amplify their business ventures and find their professional niche in the digital world